To rebrand the Ayrshire Association of Business Women to Ayrshire Business Women, creating a new contemporary logo that better reflected the values of the networking group.
Having recently completed the design and build of the Ayrshire Association of Business Women’s website, the committee asked us to look at refreshing their brand and all collateral.
Their brief was for a fresh, vibrant and feminine (but not too feminine!) brand that echoed the values of 'Collaboration', 'Inspiration' and 'Professionalism’ to bring the networking group into its new era.
The word “association” was felt to be old-fashioned and stereotypical of a group, so they felt their new name, “Ayrshire Business Women” (ABW), was easier to say and still self-explanatory.
As well as designing a logo which reflects their values, we also redesigned their website, as well as all of their social media imagery and e-flyers and designed and printed new postcards, pop up stands, privilege cards and badges.